Martin Laurence
Senior Videographer | Filmmaker | Video Editor
Creative and award-winning Senior Video Editor and Filmmaker with over 15 years of experience across narrative filmmaking, branded content, and online video.
Cinematic Expansion
It all begins with an idea.
Ariel Product Video for P&G
I produced and edited this cinematic product video for Ariel Max Power Pods, designed to highlight the brand’s strength and connect with the consumer experience.
The film tells a dramatic, story-driven narrative: contrasting the frustration of traditional washing powders with the effectiveness and reliability of Ariel’s solution.
Working closely with the client, I interpreted their brief and layered in my own cinematic approach. This included:
Dynamic editing to heighten the drama
Music and sound design with carefully selected SFX and tonal shifts
Light and visual effects to emphasise impact
Voice over performance (recorded and performed by me), which the client approved as the final narration
The result is a polished, story-led brand film that merges commercial clarity with cinematic storytelling.
Cinematic Branded Video Content.
This section showcases a range of cinematic brand films I’ve produced, including a fashion video for Alan Paine and highlight reels for clients such as the Octane Collection and The Car Crowd.
From filming and editing to grading and finishing, I focus on delivering videos that feel polished, dynamic, and story-driven — bringing a cinematic edge to commercial content.
US Beverage Product Video - Good Dogg
I filmed and edited this lifestyle promo for Good Dogg Beverage, an international US hard seltzer brand. The video was created for their clothing merch line, where 100% of profits support special needs children and dog shelters.
The brief called for a piece that matched the brand’s vibrant energy while showcasing the vintage-inspired style of their apparel. To achieve this, I:
Used a gimbal to create dynamic, cinematic tracking shots around the models, keeping the visuals fluid and engaging
Styled the edit with a bold, vibrant colour grade to reflect the brand’s playful personality
Combined vintage-inspired visuals with modern electro music, creating a fresh contrast that gave the promo its unique vibe
The result is a fast-paced, energetic lifestyle video that communicates the brand’s values while appealing to their target audience.
Cinematic AI Video
This section showcases a range of my AI-driven video work, spanning narrative shorts, films, corporate content, product promos, and music-based ambient visuals.
Some pieces are built from real stills integrated into a story, requiring the imagery to feel cohesive, cinematic, and narratively consistent.
Other works are purely AI-generated, created with tools such as MidJourney, ChatGPT-assisted workflows, and animated using Higgsfield and Kling AI. These projects push creative boundaries, blending visual experimentation with storytelling discipline to deliver content that is both innovative and stylistically polished.
Social Media Shorts
Here are examples of short-form edits created from longer videos, designed to give audiences a quick, engaging snapshot of what was filmed on the day. These edits capture the highlights, energy, and story in a format that’s perfect for platforms like Instagram, TikTok, and YouTube Shorts.